Gimlet Media is one of the leading podcast companies in the industry. This means the potential to grow much faster with more original programming-and to differentiate Spotify by playing to what makes us unique-all with the goal of becoming the world’s number one audio platform,” Ek said. He added that over time, he believes 20% of all Spotify listening will go to non-music audio, like podcasts. In a blog post, Spotify co-founder and CEO Daniel Ek said that he believes his company needs to expand beyond music and become a destination for all types of audio. Terms of the deals were not disclosed, but the company said in a statement that the acquisitions will allow it to both a “producer of podcasts” and a “platform for podcast creators.” Reports last week suggested Spotify would spend $200 million on Gimlet Media. The audio-streaming service on Wednesday announced that it will acquire podcast producer Gimlet Media and podcast technology company Anchor.
0 Comments
Leave a Reply. |